StartUp Breeze (SB) supports life science business ideas and start-ups in focusing and improving their value proposition, thanks to an extensive network of partners (investment funds, innovation centers, incubators, accelerators and other industry players). SB provides expertise, tools and networking to the companies selected by the evaluation committee of expert and specialized investors, in order to refine and fully exploit their business potential.

The selected finalists benefit from a tailor-made entrepreneurial journey, with thematic seminars and in-depth sessions with coach expert in the field, ending with the presentation of the proposals to investors and potential business partners at the final event, the Pinwheel Pitching Stage. An expert jury will assign the title for the most innovative proposal as well as the Special Awards, offered by initiative partners.

SB was born from the more than a decade experience of its organizers in supporting creation development of start-ups and it is realised thanks to the fundamental free contribution of its network of partners.

For the 2024 edition, the final Pinwheel Pitching Stage event was held on the 9^th of October 2024 in Florence, hosted at Stazione Leopolda.